Magnesium Forged Wheels

NEWEST RSR (ROAD, STREET, RACE) 900 SERIES WHEELS AIM AT PORSCHE GT3 OWNERS

All-New One-Piece Magnesium Wheel Sets the Bar High at SEMA – Combining Light-weight Design with High Strength and Performance for Competitive Advantage



CITY OF INDUSTRY, Calif., April 18, 2016 – As the market continues to demand high strength, yet lower weight wheel design, California-based RSR (Road, Street, Race) Wheels are meeting and exceeding this demand with their all-new 900 series wheels – a “one-piece” forged magnesium alloy that makes an enormous difference in the overall performance of the car while providing less exertion to the engine.  Launching at the SEMA Show in Las Vegas, the Race 900 series line is aimed at performance vehicles such as the Porsche GT3, giving track day and race customers a competitive advantage.

According to Bill Koenig, executive vice president for RSR Wheels and parent company MKW Alloy, lightness is what makes magnesium wheels sought after.  “Saving weight is the number one priority,” said Koenig, “and pushing less rotating mass gives a car a competitive advantage against a similar equipped car with heavier wheels.”

RSR magnesium wheels are 30% percent lighter than aluminum and the bonus of magnesium specifically provides decreased rotational weight, allowing drivers to get up-to-speed faster and maintain speed longer with less force on the engine.  Koenig contends that magnesium has the highest vibration dampening rate of any of the structural metals, including aluminum, titanium or steel and helps to absorb road shock while creating a larger contact patch for the tires – resulting in a smooth ride and more traction for better accelerating and cornering.

From an environmental perspective, Koenig concludes that magnesium use within the transportation industries is growing alongside the demand for fuel efficient vehicles, and RSR is working to be on the forefront of the competition in regard to using lightweight exotic materials.  “In an increasingly environmentally conscious world, the full recyclability of magnesium additionally makes our wheels a very suitable selection.”  Light-weight vehicles are able to run on lower fuel levels which aid in lowering greenhouse emissions.  The reduced weight of the vehicle can also increase performance and durability allowing for an increased lifespan.